Read on for his expert tips on spotting the real deal. Luckily, Santos has gotten up close and personal with the genuine article and knows what to look for. The hype is still real, and unfortunately counterfeit versions began to emerge in the secondary market even before the shoe was available. “Any time there is such an exclusive sneaker like this, delay or not, people will do anything to get their hands on a pair,” says Santos.

Though the release of the Air Dior Jordan was delayed due to COVID-19, select Dior clients were afforded the luxury of reserving their pairs, while the general public could visit pop-ups and participate in a raffle to buy them. “The sneakers are made with genuine Italian leather in Italy, and there are 8,500 pairs each of the low and high models.” “The Air Dior Jordan is truly one-of-a-kind, as a fashion house has never collaborated with Jordan before,” says The RealReal Streetwear & Sneaker Valuation Manager Carlos Santos. The collaboration includes 1980s American sportswear-inspired clothing, leather bags, wallets and accessories, but the star of the show is, of course, the sneaker. The Air Dior Jordan 1s made their official debut on Dior Men’s Miami Pre-Fall 2020 runway, honoring the Jordan 1’s 35th anniversary in tandem. Rapper Travis Scott teased a sneak peek of the shoes on Instagram, the Dior Oblique print cascading down an oversized Swoosh. Then, at the end of 2019, luxury lovers’ and sneakerheads’ long-standing dreams were finally realized. Seasons came and went, but no Air Dior Jordan. Since his appointment, Jones has teamed up with artists such as Hajime Sorayama and Raymond Pettibon, as well as cultural icons like Sean Stüssy and KAWS. When Kim Jones succeeded Van Assche in March 2018, he turned to the archives of the heritage brand, reinvigorating Dior Men classics and embracing art, streetwear and haute couture. The caption? “JUST DO DIOR.” Van Assche quickly deleted the photo, but it was too late: whispers on the internet about a potential collaboration abounded, and continued. In 2017, Kris Van Assche, then Dior Men’s creative director, posted an image of the Dior logo in the Nike font sitting atop a Swoosh. Years ago, before the Air Dior Jordan 1s hit everyone’s feed by way of Travis Scott, there were rumors.

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