If you turn on this feature the current consent status will be reported within the current event hit, allowing Google Analytics to be more GDRP Compliant ( #sigh) and at the same time allowing you to make use of the consent mode modeling when it became available in the future. This will make the tracking compatible with the Google Consent Features.

You can have the hits to hold the information about the current consent status. Keep reading this section if you are interested in having a Consent compliance setup in your AMP Pages.

This Google Analytics 4 tracking solution for AMP pages, supports the integration with the consent module from AMP and also with Google Consent Mode ( allowing you to attach the consent details to the hits ) If you prefer sending a copy of the hits to some internal database or any other tool, the logic is pretty straightforward so I don't think it needs any explanation just, set your domain there and be sure that you enable an endpoint on the following path ' /g/collect' Consent Compliance If you feel it you could buy me some coffees to support my work, this time I'm even hosting a copy of the file myself to ease the work (which depending on the traffic may lead to some costs for me. The good news is that we've got all the needed pieces of information available to perform a fully working tracking with Google Analytics 4, including the session tracking and the needed switched to have the, first_visit, session_start, user_engagment events generated, and as an unexpected extra we'll be able to set event parameters and user properties within our events I'm open to receiving feedback from people that may end up trying this solution, which may not end up being perfect, but still is more than what we actually have. I've been testing everything I could and everything seems to be working fine. That's why I decided to investigate the possibilities of Component and APIs in order to try to build an AMP Native Tracking without needing to draw on some tricky methods like using the infamous iframes. While this may not be an issue for many sites, there're some website types that really need this support (like media sites or magazines). Is the lack of AMP ( Accelerated Mobile Pages) Pages tracking support. One of the most notorious misses on Google Analytics 4.

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